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Iowans are Concerned About COVID-19: New Data From SPPG + Essman Research


As the COVID-19 virus continues to impact our communities, causing escalating concerns and the interruption of business, we want to assure our clients, partners, and vendors that the leadership team at SPPG + Essman Research continues to closely monitor the rapidly changing situation with COVID-19 and the advice and guidance of the CDC and our local government officials.


We value our client and partner relationships, and we are committed to continuing to provide outstanding market research services. With the environment ever changing, SPPG + Essman Research continues to provide exceptional recruitment services and a wide range of research services to meet your project objectives.


As an Iowa-based research firm, SPPG + Essman Research wants to help provide insights on what Iowans are feeling during these uncertain times. Random Iowans, 18+ years of age, participated in online surveys to identify concerns, health and economic impacts of the COVID-19 outbreak. 

Concerns about COVID-19 in Iowa

Wave Two

318 Iowans, 18+ years of age, participated in this online survey

Data Collected April 27-30, 2020

Concern about community spread

86% of the Iowans surveyed are concerned with community spread of the coronavirus. However, only 35% have completed the TestIowa online assessment. 

What concerns you the most about COVID-19?

More than one-third (36%) of the Iowans surveyed are concerned that someone in their household, currently employed, could lose their job due to COVID-19.

86% of Iowans know family/friends who have lost their jobs or work hours reduced due to the coronavirus.

Stability of personal finances

82% of Iowans say their financial situation is “stable.” Nearly half of the Iowans have made adjustments to their personal finances either cutting their monthly expenses (48%) or delaying a major purchase (45%). Whereas, 33% of the Iowans have made no adjustments to their finances.

Increased stress levels since the coronavirus outbreak
Personal Protective Equipment (PPE)

78% of Iowans are likely to wear PPE when shopping for essential items.

70% are likely to wear PPE while at the workplace.

Impact of the coronavirus on Family and Iowans

Impact on the family: 78% of Iowans surveyed are more concerned/worried about their family’s health and well-being as opposed to their financial situation (22%).

Impact on Iowans: 52% of Iowans are more concerned/worried about the physical and mental health of Iowans as opposed to the impact of COVID-19 on the Iowa economy (48%).

Government response to COVID-19
(Good or Excellent response to COVID-19.)
How long will it take the economy to rebound?

U.S. Economy
Iowa Economy
Recovery - Returning to normal


Once Iowa begins to re-open, most Iowans are not very comfortable resuming normal activities/getting out in public.


Not comfortable resuming the following types of activities.


More than half (54%) of Iowans believe it could take up to six months to return to their normal spending habits before the COVID-19 outbreak.

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