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© Essman Research 2020

A Division of SPPG


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Essman Research, a full-service marketing research firm, was acquired by State Public Policy Group (SPPG) on May 1, 2017. SPPG, based in West Des Moines, Iowa, provides project and issue management services to clients in the public, private, and nonprofit sectors. 
at a Glance

Since 1981, Essman Research has been providing clients with user-friendly research results.  


Essman Research asks the right questions, in the right way, to discover insights into what people think, need and want. The right information will help you make important business decisions.


  • Our mission is to provide value-added marketing research services – delivering quality data to provide the insights needed for decision making.

  • The professional staff at Essman Research has extensive experience across many industries.

  • Our experienced moderators conduct focus groups at our state-of-the-art facility in West Des Moines, Iowa, in rural communities, metropolitan centers, and international locations.

  • Our recruiting staff is experienced and certified by the Marketing Research Association.


Recognized World Leader


Essman Research has consistently been recognized as a “top-rated” focus group facility worldwide by the more than 5,000 moderators and researchers who participate in the annual Impulse Survey of Focus Facilities, conducted by Impulse Research Corporation in Los Angeles, CA. The ratings are based on recruiting, personnel, physical facility, location, food, and overall value.

Qualitative Research

Whether you’re assessing attitudes and perceptions in the rural heartland, urban America, or throughout the world, Essman Research knows the art of developing and asking the right questions.

Qualitative Research Strategies:

  • Traditional and online focus groups

  • Online bulletin boards

  • One-on-One interviews

  • Usability testing

  • Mystery shopping

  • And more


Our West Des Moines facility offers:

  • Comfortable tiered seating for up to 15 client observers

  • Digital recording

  • FocusVision

  • Client conference room

  • Wireless Internet access

  • Free on-site parking

You'll get relevant information you can use immediately in your communications and creative approaches.
Quantitative Research

Whether it’s identifying customer satisfaction, brand awareness, market analysis or political polling, Essman Research provides statistical data to accurately measure consumer and business attitudes and perceptions.


Both cost effective and comprehensive, our data collection and analysis continually meets and exceeds our clients’ goals and expectations.

Quantitative Research Strategies:
  • Online surveys

  • Phone-to-Web surveys

  • Telephone interviews

  • Mail surveys

  • And more

Information is Power


Essman Research will custom design your research project based on your goals and objectives – recommending the most appropriate methodology to identify the attitudes, opinions, and differentiating factors among your key audience segments.

Convenient Des Moines Location

Essman Research

2910 Westown Parkway, Suite 302

West Des Moines, Iowa 50266

Tel: 515.237.0324
Fax: 515.243.5941

Interested in participating in a
paid research focus group discussion?


To join our research panel, please click on the link below and complete the database form.

We Deliver the Answers

You can count on Essman Research to deliver the answers to your marketing questions. We know how to collect the information you need to make strategic business decisions. From expert research design to report presentations, you’ll get research results and recommendations that are clear, concise, and useful.

We question everything!