Essman Research asks the right questions, in the right way.

We provide clients with actionable insights into what consumers think, need and want; turning data into meaningful results that can be easily communicated and acted upon effectively to make important strategic business decisions. Essman Research, a division of SPPG, has been providing full-service, custom-designed marketing research services ranging from questionnaire design and implementation to focus group recruitment and facility rental since 1981.

Whether it’s assessing customer satisfaction, brand and image awareness, market analysis, or political polling, we provide qualitative research (traditional in-person and virtual focus groups and in-depth interviews) and quantitative research (telephone, online and mail surveys) to identify and measure attitudes, perceptions, opportunities, and customer satisfaction.


Essman Research is committed to providing quality research services and adheres to the highest ethical standards. Essman Research is an active member of the Insights Association (formerly the Marketing Research Association and the Council of American Survey Research Organizations) and the American Marketing Association (AMA).

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Essman Research was acquired by State Public Policy Group in 2017, generating even more capacity to bring high-quality research services to our clients. Whether you’re interested in assessing attitudes and perceptions in the rural heartland, urban America, nationwide, or globally, Essman Research knows how to develop the questions that will provide clients with actionable insights. 


Why choose the Greater Des Moines market for your upcoming research study?

  • Des Moines Iowa is the fastest-growing major metro in the Midwest (according to the U.S. Census Bureau, 2018).

  • In 2021, the current Des Moines metro area population is 552,000.

  • #5 Best Place to Live in the U.S. — U.S. News & World Report, 2020

  • Top 10 Best Place for Business and Careers — Forbes, 2019

  • #1 Best Place to Live in the Midwest for High Salaries and Low Cost of Living — The Ascent, 2021

  • #2 Safest Place to Live — U.S. News & World Report, 2021

  • #11 Most Affordable City to Buy a Home — Forbes Advisor, 2021