Essman Research Facility
Essman Research Facility
Essman Research Services
DSM skyline
Essman Research Facility
Essman Research Services
Essman Research Facility

Exploring new opportunities for 2021?

SPPG + Essman Research Can Help!


SPPG + Essman Research is successfully conducting in-person research at our facility in West Des Moines, Iowa.


Iowans are eager to share their opinions and have adapted to the “new normal” for participating in in-person research.


At SPPG + Essman Research, we continue to follow our elevated facility standards for the protection of our staff, participants, and clients.
  • Re-screening research participants and clients.

  • Temperature checks for clients, research respondents, and employees.

  • Facial coverings/masks required in all public areas, including the research facility.

  • Respondents seated to allow for social distancing.

  • Group sizes and the number of client observers has been reduced.

  • Research facility is cleaned between groups.

  • Hand sanitizer, disinfectant wipes, masks, and gloves are readily available in the research facility.

  • Food and beverages all individually wrapped.


Let’s Discuss Your Next Project: We are here to help you identify the answers to your important business questions.


Unable to travel, SPPG + Essman Research …
  • offers professional on staff facilitators

  • will coordinate and recruit for virtual focus groups or in-depth interviews

  • offers Focus Vision (live video streaming services)

To learn more about our qualitative and quantitative research services, and how SPPG + Essman Research can assist you with your next project in central Iowa or across the state of Iowa in rural or urban locations, contact us today. 

In the initial months of the COVID-19 pandemic, SPPG + Essman Research partnered with the Business Record to explore the sentiment around what safety measures businesses and Iowans need to take for residents to feel safe returning to work, traveling, dining out, shopping, and attending events. Click here to view those findings.

at a Glance

Since 1981, SPPG + Essman Research has been providing clients with user-friendly research results.  


SPPG + Essman Research asks the right questions, in the right way, to discover insights into what people think, need and want. The right information will help you make important business decisions.


  • Our mission is to provide value-added marketing research services – delivering quality data to provide the insights needed for decision making.

  • The professional staff at SPPG + Essman Research has extensive experience across many industries.

  • Our experienced moderators conduct focus groups at our state-of-the-art facility in West Des Moines, Iowa, in rural communities, metropolitan centers, and international locations.

  • Our recruiting staff is experienced and certified by the Marketing Research Association.


Recognized World Leader


SPPG + Essman Research has consistently been recognized as a “top-rated” focus group facility worldwide by the more than 5,000 moderators and researchers who participate in the annual Impulse Survey of Focus Facilities, conducted by Impulse Research Corporation in Los Angeles, CA. The ratings are based on recruiting, personnel, physical facility, location, food, and overall value.

Qualitative Research

Whether you’re assessing attitudes and perceptions in the rural heartland, urban America, or throughout the world, SPPG + Essman Research knows the art of developing and asking the right questions.

Qualitative Research Strategies:

  • Traditional and online focus groups

  • Online bulletin boards

  • One-on-One interviews

  • Usability testing

  • Mystery shopping

  • And more


Our West Des Moines facility offers:

  • Comfortable tiered seating for up to 15 client observers

  • Digital recording

  • FocusVision

  • Client conference room

  • Wireless Internet access

  • Free on-site parking

You'll get relevant information you can use immediately in your communications and creative approaches.

Information is Power


SPPG + Essman Research will custom design your research project based on your goals and objectives – recommending the most appropriate methodology to identify the attitudes, opinions, and differentiating factors among your key audience segments.

Quantitative Research


Whether it’s identifying customer satisfaction, brand awareness, market analysis or political polling, SPPG + Essman Research provides statistical data to accurately measure consumer and business attitudes and perceptions.


Both cost effective and comprehensive, our data collection and analysis continually meets and exceeds our clients’ goals and expectations.

Quantitative Research Strategies:

  • Online surveys

  • Phone-to-Web surveys

  • Telephone interviews

  • Mail surveys

  • And more

Essman Research was acquired by the State Public Policy Group in 2016, generating even more capacity to bring high-quality qualitative research services to our clients. Whether you’re interested in assessing attitudes and perceptions in the rural heartland, urban America, nationwide, or globally, SPPG + Essman Research knows how to develop the questions that will get you answers. 


To learn more about services SPPG + Essman Research can provide in addition to effective, high-quality market research, click here.

Convenient Des Moines Location

SPPG + Essman Research

2910 Westown Parkway, Suite 302

West Des Moines, Iowa 50266

Tel: 515.237.0324
Fax: 515.243.5941

Interested in participating in a
paid research focus group discussion?


To join our research panel, please click on the link below and complete the database form.

We Deliver the Answers

You can count on SPPG + Essman Research to deliver the answers to your marketing questions. We know how to collect the information you need to make strategic business decisions. From expert research design to report presentations, you’ll get research results and recommendations that are clear, concise, and useful.

We question everything!

Want to learn more? Contact us.
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