QUALITATIVE RESEARCH
Essman/Research offers extensive experience in qualitative research - focus groups, one-on-one personal interviews, usability testing and mystery shopping. We maintain state-of-the-art focus group facilities - the best equipped in the area.
Focus group services range from full turn-key projects to á la carte services such as recruiting, moderating and facility rental. Our recruiters are Marketing Research Association (MRA) certified.
Services include:
- Sample selection
- Screener development
- Recruitment
- Discussion guide development
- Facility rental
- Audio recording (cassette tape or CD)
- Video (VHS) recording
- DVD recording
- Live video-streaming
- Transcription
- Expert moderation
- Executive reports
- Recommendations
Focus Group Facility Specifications
Take A Virtual Tour
Our world-class focus group facility offers:
- Comfortable tiered seating for up to 18 client observers
- State-of-the-art audio/video equipment to document discussions
- A computer network for moderator and observer communications
- Intranet connections to allow observers to communicate electronically before, during and after a session
- Private client office equipped with a telephone, computer and printer
- Wireless Internet access
- Live video streaming
- Spacious, free, ground-level parking on-site
| Focus group seating (456 sq. ft.) | 14 |
| Observation seating (380 sq. ft.) | 18 |
| Audio/video/DVD recording | yes |
| Audio/video/DVD playback | yes |
| Internet access | yes |
| Adjacent kitchen w/convection oven | yes |
| Computer-aided communication between observation and focus group rooms | yes |
| Client workstations (2) | yes |
| Wireless capabilities | yes |
Click here for a larger map
International Airport:
Turn left on Fleur Drive and go approximately 3.3 miles north. Turn right at the stoplight to M.L. King Jr. Parkway. Go approximately 1.5 miles east to S.W. 2nd and turn left. Go north six blocks to Grand Avenue. Turn right and go east to Robert D. Ray Drive (East 1st Street). Turn left on Robert D. Ray Drive (East 1st Street) and go north one block to Des Moines Street. Turn right on Des Moines Street and then turn right to enter the parking lot located on the north side of our building.
ESSMAN/RESEARCH is located on the third floor of the East Grand Office Park, which is the white building adjacent to the parking lot.
Hotel Accommodations
- Embassy Suites On The River
101 East Locust Street
Des Moines, Iowa 50309
Tel: 515-244-1700
Toll Free: 800-362-2779
- Des Moines Marriott
700 Grand Avenue
Des Moines, Iowa 50309
Tel: 515-245-5500
Toll Free: 800-228-9290
- The Suites of 800 Locust
800 Locust Street
Des Moines, Iowa 50309
Tel: 515-288-5800
Toll Free: 1-800-320-2580
- Renaissance Savery Hotel & Spa
401 Locust
Des Moines, Iowa 50309
Tel: 515-244-2151
Toll Free: 800-798-2151
- Hotel Fort Des Moines
10th & Walnut
Des Moines, Iowa 50309
Tel: 515-243-1161
Toll Free: 800-532-1466
