ESSMAN/RESEARCH AT A GLANCE

Essman/Research is a full-service marketing research company located in Des Moines, Iowa.

• Our mission is to provide value-added marketing research services - delivering quality data to provide insights needed for decision making.

• Essman/Research works quickly and accurately to provide quantitative and qualitative research services, conducting secondary research as needed.

• The Essman/Research staff has extensive experience across all industries, including health care, financial services, education, manufacturing, legal, retail, economic development and food/nutrition/agriculture-related industries, as well as government, not-for-profit organizations and associations.

• Essman/Research has served more than 400 organizations since its founding in 1981 - effectively managing projects and responding to our clients' needs.

• Our focus group facilities are consistently rated among the top in the world.

• Since 1981, Essman/Research has been providing clients with user-friendly and useful research results. Essman/Research can assist you with:
  • Market analysis, segmentation and potential
  • Image assessments
  • Brand development and awareness
  • Audience attitudes and awareness
  • Product development, marketability, testing and positioning
  • Needs assessments
  • Sales and market potential
  • Customer satisfaction
  • Competitive and on-site surveillance
  • Usability testing
  • Pricing strategies
  • Web site and e-commerce effectiveness
  • Communications audits
  • Campaign, concept and creative testing
  • Legal research
  • And more

Whether your research needs are ongoing or on a project basis, Essman/Research will custom design your research project based on your goals and objectives. We'll work with you to carefully develop the research methodology and then probe to find the opinions, facts and differentiating factors among your key audiences that will help set you apart form the competition and establish your unique position in the marketplace.

And very importantly, Essman/Research offers the experience and expertise to produce consistently high client satisfaction ratings. No leap of faith necessary. You always get results that count!

A Recognized World Leader

Essman/Research has consistently been recognized as a "top-rated" focus group facility worldwide by the 5,000 moderators and researchers who participate in the annual Impulse Survey of Focus Facilities, conducted by Impulse Research Corporation.

2000 - Rated among the top ten focus group facilities in North America

2001 - Tied for first place worldwide

2002 - Received top ratings and was ranked among the top ten focus facilities worldwide

2003 - (Impulse did not publish a directory)

2004 - Rated one of the world's best focus facilities

2005 - Rated one of the world's best focus facilities

2006 - Top Rated focus facility

2007 - Top Rated focus facility

2008 - Top Rated focus facility

2009 - Top Rated focus facility

Professional Staff

The Essman/Research staff offers in-depth marketing research expertise within a variety of industries including: agriculture, associations/organizations, business-to-business, consumer services, economic development, education, financial services, health care, insurance, not-for-profit, professional services, technology, and telecommunications.

Essman/Research's professional staff members are actively involved in the following organizations:

American Advertising Federation American Marketing Association Association of Business and Industry Marketing Research Association Public Relations Society of America

Key Contacts

Denise Essman

President & CEO

d.essman@essmanresearch.com

Deborah Stearns, PRC

Vice President

Marketing Research Director

d.stearns@essmanresearch.com

Jamie Keifer

Research Project Manager

j.keifer@essmanresearch.com